RIBC Launches Thank the Donor
FOR IMMEDIATE RELEASE
May 31, 2022
Contact: Nicole Pineault, firstname.lastname@example.org, 401.248.5720
RHODE ISLAND AND CONNECTICUT BLOOD CENTERS LAUNCH THANK THE DONOR PROGRAM
RIBC and CTBC will begin utilizing a service that shares appreciation messages sent by recipients to donors
Providence – Rhode Island Blood Center (RIBC) and Connecticut Blood Center (CTBC) announced a new feature called Thank the Donor, which launched yesterday. This patented, simple service allows patients to send an anonymous message to the person who donated the blood being transfused. RIBC and CTBC are divisions of New York Blood Center Enterprises, and this technology is also being implemented across its network of blood centers.
“We are always looking for opportunities to enhance the donor experience and emphasize the importance of their gift of life,” said Nicole Pineault, Director of Donor Resources for Rhode Island and Connecticut Blood Centers. “Thank the Donor is a unique way to illustrate the donor’s real world impact and put a story or face behind each pint of blood they give.”
RIBC/CTBC initially piloted this service in partnership with Hartford Hospital and has now been fully launched and available to patients in all 60+ hospitals for which they provide blood and blood products. To participate, patients scan a QR code on a green, heart shaped tag that is placed on each unit of blood. The QR code then directs them to a website where they’re able to craft a message of appreciation, with the option to include a photo or video as well.
Appreciation messages are reviewed by a blood center curator to ensure it doesn’t include any sensitive or inappropriate information prior to being shared with the donor via email. Donors will need to have an active email on file with RIBC/CTBC in order to take advantage of the Thank the Donor feature. No contact information or identifying patient information will be shared between the blood recipient and/or sender of the message and the blood donor.
There is still an ongoing blood emergency in the region, leaving the blood supply at a dangerously low level, especially with regard to platelets and types O, A-, and B- blood. Roughly one in three people will need a blood transfusion in their lifetime, whether it’s for trauma response, cancer treatment, blood disorders, surgery, transplant, or many more other reasons. It’s always better to be on the giving side.
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RHODE ISLAND BLOOD CENTER (RIBC) was founded in 1979 as a nonprofit community blood center. For over 35 years, RIBC has been the primary supplier of blood and blood products to patients being cared for in hospitals throughout Rhode Island and in neighboring states. Our mission is to help save lives by ensuring a safe and plentiful blood supply to the patients and hospitals we serve. RIBC is also part of the National Marrow Donor Program and collects stem cells for transplant at its Providence location. RIBC provides therapeutic treatments for patients in local hospitals. Our state-of-the-art laboratory performs donor testing for over 400,000 donations per year. RIBC is also involved in various local and national research programs to improve all aspects of the blood supply. RIBC is a division of New York Blood Center, Inc. (a family of operating Divisions known as New York Blood Center Enterprises). For more information, visit ribc.org.
CONNECTICUT BLOOD CENTER (CTBC) supplies blood and blood products to patients being cared for in over a dozen Connecticut hospitals. CTBC operates a hospital services blood storage depot from our Connecticut center so we can quickly and reliably get urgent or unexpected orders to local hospitals. CTBC is operated by the Rhode Island Blood Center, a part of the New York Blood Center Enterprises family with more than four decades of experience saving lives by ensuring a safe and plentiful blood supply to the patients and hospitals we serve. CTBC is also part of the National Marrow Donor Program, registering individuals throughout New England to become lifesaving stem cell donors for patients who need a transplant to survive.
NEW YORK BLOOD CENTER ENTERPRISES/NEW YORK BLOOD CENTER
About New York Blood Center Enterprises
Founded in 1964, New York Blood Center Enterprises (NYBCe) is one of the largest nonprofit, independent, community blood centers in the world. Along with partner organizations Blood Bank of Delmarva (BBD), Community Blood Center of Kansas City (CBC), Connecticut Blood Center (CTBC), Memorial Blood Centers (MBC), Nebraska Community Blood Bank (NCBB), and Rhode Island Blood Center (RIBC), we collect approximately 4,000 units of blood products each day and serve communities approaching 50 million people in the tri-state area (NY, NJ, CT), mid-Atlantic area (PA, DE, MD), Kansas City metropolitan area, Minnesota, Nebraska, Rhode Island, and Southern New England. NYBCe delivers lifesaving blood products and services as well as clinical, medical, pharmaceutical, testing, and consultative services to over 600 hospitals and dozens of research organizations, academic institutions, and biomedical companies. Among other milestones, our Lindsley F. Kimball Research Institute pioneered the Hepatitis B vaccine and patented a solvent detergent plasma process, innovating blood-purification technology worldwide.